• Business

    Why Businesses Use Promotional Pens

    Every business 101 course has a section that discusses marketing and promotion. This is so because marketing and promoting your business is an essential element of selling your services and products to the public or potential customers. The main focus of marketing is to help you get brand name recognition and to have the products and services you provide become household words. Making your business name a household word is called brand awareness and there are a number of approaches for acquiring that level of notoriety. The easiest, and possibly the most fun way, is by distributing promotional items with pens being a widespread and successful approach to increasing your…